Music teaching coach
Wendy Brentnall Wood
music school marketing


Nobody plans to fail or run out of money.To be successful however you need to PLAN for it. How will you know you are achieving your goals if you don’t establish the goals to start with?

Make a Habit of making plans and reviewing them regularly to keep on track to success.

The 8 Planning Portions

1.   Business Plan

If you are going on a significant holiday, most likely you will do some planning prior to going.

It would seem more important then, that if you are starting or running a business, that you do some planning prior to starting also wouldn’t it?

You should be thinking about where you want to get to, how you are going to get there, how much will it cost, how long will it take and more. You also need to be prepared to be flexible so that if something changes along the way, you can adapt without losing sight of your end destination.

2.   Marketing Plan

Every Business needs marketing to survive. Not everyone likes to do the marketing BUT the good news is that often you may not even realize you are marketing! Before you begin a marketing plan though, be clear of your targets, i.e. how many students /how much income do you want?

It is easy to waste a lot of time and money trying to customers if you don’t know who they are or where to find them. Music teachers don’t usually need or want to spend a lot of money on marketing as their students are traditionally local to them.

Setting up a simple marketing plan and adding it to your regular tasks will ensure you get results whilst the scatter gun approach of marketing when you remember or feel like it, does not

3.   Calendar Plan

The first few years of your teaching career can be exciting but draining. Teachers are known for getting “burnt out”.

To avoid this you need to be able to have a plan for the year from which you can then more accurately see the busy and slow times. You will then be able to make better informed choices regarding your level of commitments and capabilities to take on more.

A well planned year also means you can communicate goals to your students more clearly and in a timely fashion and achieving those goals becomes much easier.

4.   Timetable Plan

It is often tempting to accept students at whatever time they request. If you consider the impact a timetable can have upon your life then you may see the reasons for making some plans around when you will or won’t teach.

Efficiency of setting up, packing up, the concentration and energy needed, the disruption factor from other tasks are a few of the issues to consider.


5.   Daily Routine Plan

A day can slip by so quickly. Then one day turns into another and before you know it a week has passed.

Some tasks need to be attended to daily whilst some projects  have a short time priority. Work out what you NEED to do every day and how to prioritize other projects and tasks to avoid wasting time or getting behind in the things that matter.


6.   Exam Plan

We are lucky to have many choices for the music we play and now the exams that can be taken.

Consideration needs to be made about the impact of trying to do too many things and doing none of them well. To prepare for an exam, you must know the syllabus and expectations. There are months of preparation for you and your student.

Offering all exams at all time may seem like the best for your students, but is it really?


7.   Performance Plan

Some students love to perform whilst others need to be persuaded to do so.

Is it possible to have too many opportunities to perform? And are you spreading yourself thin?

Consider the goals of offering performances before you over commit.

 “If you don’t have a Plan, you become part of someone else’s plan” Terence McKenna


WORKSHEET HABIT 3 – Plan for success

  1. Business Plan


  1. Marketing Plan


  1. Calendar Plan


  1. Timetable Plan


  1. Daily Routine Plan


  1. Exam Plan


  1. Performance Plan

The 8 Habits ebook UPDATED